[vc_section][vc_row][vc_column][tofito_title_box title=”O que é marketing de conteúdo?”]O marketing de conteúdo é uma estratégia que tem como principal objetivo a produção de materiais relevantes que ajudem, eduquem e criem relacionamento com o público.

Com esta estratégia, as empresas têm a oportunidade de atrair as pessoas de forma natural, gerando percepção positiva sobre a marca, maior engajamento e mais oportunidades de negócios.

A produção em blog é a principal estratégia do marketing de conteúdo. Esses conteúdos devem ser desenvolvidos depois de realizado um longo planejamento onde sejam identificadas as personas interessadas em seus produtos ou serviços e quais suas necessidades.

Após esse cuidadoso planejamento, as postagens desenvolvidas são divulgadas como links patrocinados, em redes sociais e via e-mail marketing.

O marketing de conteúdo aproveita os mais diferentes formatos de comunicação, como, materiais informativos ou promocionais sobre novidades e tendências, infográficos, vídeos tutoriais, webinars, ebooks, postagens em redes sociais e e-mail marketing.[/tofito_title_box][/vc_column][/vc_row][vc_row full_width=”stretch_row” ppadding=”vc_row-padding-both” bgimage=”14408″ bgstyle=”jarallax” gradient_colors=”%5B%7B%7D%5D” css=”.vc_custom_1513808918246{margin-top: 20px !important;margin-bottom: 20px !important;background-color: #0b76a8 !important;}” kswr_row_top_decor_enabled=”false” kswr_row_bottom_decor_enabled=”false”][vc_column][vc_column_text]

“Marketing de Conteúdo não é sobre o que sua empresa faz, mas sobre o que seus clientes precisam.”

[/vc_column_text][/vc_column][/vc_row][/vc_section][vc_row][vc_column][tofito_title_box title=””]

Quais as vantagens do marketing de conteúdo para sua empresa

O marketing de conteúdo é uma estratégia relativamente recente, mas que vem apresentando resultados cada vez mais vantajosos para as empresas.

Entre os principais dados do mercado, podemos destacar que:[/tofito_title_box][kswr_iconinfoboxlist iibl_list_default=”1″][kswr_infoboxitem_child iibl_title=”Utilizado por 91% das empresas B2B e 86% das empresas B2C” iibl_title_color=”#000000″ iibl_subtitle_color=”#777777″ iibl_content_color=”#555555″ iibl_icon=”km-icon-radio_button_checked” iibl_font_default=”1″ iibl_image_enable=”0″ iibl_rotation=”false” iibl_style_default=”1″ iibl_icon_margins=”margin-top:0px;margin-bottom:0px;” iibl_title_margins=”margin-top:0px;margin-left:0px;margin-right:0px;margin-bottom:0px;” iibl_subtitle_margins=”margin-top:0px;margin-left:0px;margin-right:0px;margin-bottom:0px;” iibl_content_margins=”margin-top:0px;margin-left:0px;margin-right:0px;margin-bottom:0px;”][/kswr_infoboxitem_child][kswr_infoboxitem_child iibl_title=”Gera 4 x mais visitas e 5x mais leads” iibl_title_color=”#000000″ iibl_subtitle_color=”#777777″ iibl_content_color=”#555555″ iibl_icon=”km-icon-radio_button_checked” iibl_font_default=”1″ iibl_image_enable=”0″ iibl_rotation=”false” iibl_style_default=”1″ iibl_icon_margins=”margin-top:0px;margin-bottom:0px;” iibl_title_margins=”margin-top:0px;margin-left:0px;margin-right:0px;margin-bottom:0px;” iibl_subtitle_margins=”margin-top:0px;margin-left:0px;margin-right:0px;margin-bottom:0px;” iibl_content_margins=”margin-top:0px;margin-left:0px;margin-right:0px;margin-bottom:0px;”][/kswr_infoboxitem_child][kswr_infoboxitem_child iibl_title=”Alcança 93% das experiências online a partir dos motores de busca” iibl_title_color=”#000000″ iibl_subtitle_color=”#777777″ iibl_content_color=”#555555″ iibl_icon=”km-icon-radio_button_checked” iibl_font_default=”1″ iibl_image_enable=”0″ iibl_rotation=”false” iibl_style_default=”1″ iibl_icon_margins=”margin-top:0px;margin-bottom:0px;” iibl_title_margins=”margin-top:0px;margin-left:0px;margin-right:0px;margin-bottom:0px;” iibl_subtitle_margins=”margin-top:0px;margin-left:0px;margin-right:0px;margin-bottom:0px;” iibl_content_margins=”margin-top:0px;margin-left:0px;margin-right:0px;margin-bottom:0px;”][/kswr_infoboxitem_child][kswr_infoboxitem_child iibl_title=”Influencia 31% das pessoas que procuram referências de compras por meio de blogs” iibl_title_color=”#000000″ iibl_subtitle_color=”#777777″ iibl_content_color=”#555555″ iibl_icon=”km-icon-radio_button_checked” iibl_font_default=”1″ iibl_image_enable=”0″ iibl_rotation=”false” iibl_style_default=”1″ iibl_icon_margins=”margin-top:0px;margin-bottom:0px;” iibl_title_margins=”margin-top:0px;margin-left:0px;margin-right:0px;margin-bottom:0px;” iibl_subtitle_margins=”margin-top:0px;margin-left:0px;margin-right:0px;margin-bottom:0px;” iibl_content_margins=”margin-top:0px;margin-left:0px;margin-right:0px;margin-bottom:0px;”][/kswr_infoboxitem_child][/kswr_iconinfoboxlist][vc_custom_heading text=”Como fazer Marketing de Conteúdo” font_container=”tag:h3|font_size:3em|text_align:left|color:%230b76a8″ google_fonts=”font_family:Bree%20Serif%3Aregular|font_style:400%20regular%3A400%3Anormal” css=”.vc_custom_1515976398373{margin-top: 50px !important;}”][tofito_title_box title=”Marketing de Conteúdo não é só escrever um texto em um blog ou criar um post no Facebook.”]Marketing de Conteúdo não é só escrever um texto em um blog ou criar um post no Facebook.

Sem uma estratégia bem arquitetada não é o suficiente para gerar o máximo de resultados. O método tem resultados comprovados, mas é preciso disponibilizar um tempo para planejamento e estratégia.

[/tofito_title_box][vc_row_inner gradient_colors=”%5B%7B%7D%5D” css=”.vc_custom_1513780488437{padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][kswr_iconinfoboxlist iibl_list_default=”1″][kswr_infoboxitem_child iibl_title=”Blogs” iibl_title_color=”#0b76a8″ iibl_subtitle_color=”#0098da” iibl_content_color=”#555555″ iibl_icon=”km-icon-browser” iibl_effect=”hiroshi” iibl_iconsize=”30″ iibl_bgsize=”60″ iibl_border_radius=”50″ iibl_ic_color=”{“type“:“color“,“color1“:“#ffffff“,“color2“:“#333“,“direction“:“to left“}” iibl_ic_color_hover=”{“type“:“color“,“color1“:“rgba(255, 255, 255, 1)“,“color2“:“#333“,“direction“:“to left“}” iibl_back=”{“type“:“gradient“,“color1“:“#0b76a8“,“color2“:“#0098da“,“direction“:“to top right“}” iibl_back_hover=”{“type“:“color“,“color1“:“#0098da“,“color2“:“transparent“,“direction“:“to left“}” iibl_font_default=”1″ iibl_image_enable=”0″ iibl_rotation=”false” iibl_style_default=”0″ iibl_icon_margins=”margin-top:0px;margin-bottom:0px;” iibl_title_margins=”margin-top:0px;margin-left:15px;margin-right:0px;margin-bottom:0px;” iibl_subtitle_margins=”margin-top:0px;margin-left:15px;margin-right:0px;margin-bottom:0px;” iibl_content_margins=”margin-top:20px;margin-left:-60px;margin-right:0px;margin-bottom:0px;”][/kswr_infoboxitem_child][kswr_infoboxitem_child iibl_title=”Conteúdos Ricos” iibl_title_color=”#0b76a8″ iibl_subtitle_color=”#0098da” iibl_content_color=”#555555″ iibl_icon=”km-icon-notebook” iibl_effect=”hiroshi” iibl_iconsize=”30″ iibl_bgsize=”60″ iibl_border_radius=”50″ iibl_ic_color=”{“type“:“color“,“color1“:“#ffffff“,“color2“:“#333“,“direction“:“to left“}” iibl_ic_color_hover=”{“type“:“color“,“color1“:“rgba(255, 255, 255, 1)“,“color2“:“#333“,“direction“:“to left“}” iibl_back=”{“type“:“gradient“,“color1“:“#0b76a8“,“color2“:“#0098da“,“direction“:“to top right“}” iibl_back_hover=”{“type“:“color“,“color1“:“#0098da“,“color2“:“transparent“,“direction“:“to left“}” iibl_font_default=”1″ iibl_image_enable=”0″ iibl_rotation=”false” iibl_style_default=”0″ iibl_icon_margins=”margin-top:0px;margin-bottom:0px;” iibl_title_margins=”margin-top:0px;margin-left:15px;margin-right:0px;margin-bottom:0px;” iibl_subtitle_margins=”margin-top:0px;margin-left:15px;margin-right:0px;margin-bottom:0px;” iibl_content_margins=”margin-top:20px;margin-left:-60px;margin-right:0px;margin-bottom:0px;”][/kswr_infoboxitem_child][kswr_infoboxitem_child iibl_title=”Vídeos” iibl_title_color=”#0b76a8″ iibl_subtitle_color=”#0098da” iibl_content_color=”#555555″ iibl_icon=”km-icon-video” iibl_effect=”hiroshi” iibl_iconsize=”30″ iibl_bgsize=”60″ iibl_border_radius=”50″ iibl_ic_color=”{“type“:“color“,“color1“:“#ffffff“,“color2“:“#333“,“direction“:“to left“}” iibl_ic_color_hover=”{“type“:“color“,“color1“:“rgba(255, 255, 255, 1)“,“color2“:“#333“,“direction“:“to left“}” iibl_back=”{“type“:“gradient“,“color1“:“#0b76a8“,“color2“:“#0098da“,“direction“:“to top right“}” iibl_back_hover=”{“type“:“color“,“color1“:“#0098da“,“color2“:“transparent“,“direction“:“to left“}” iibl_font_default=”1″ iibl_image_enable=”0″ iibl_rotation=”false” iibl_style_default=”0″ iibl_icon_margins=”margin-top:0px;margin-bottom:0px;” iibl_title_margins=”margin-top:0px;margin-left:15px;margin-right:0px;margin-bottom:0px;” iibl_subtitle_margins=”margin-top:0px;margin-left:15px;margin-right:0px;margin-bottom:0px;” iibl_content_margins=”margin-top:20px;margin-left:-60px;margin-right:0px;margin-bottom:0px;”][/kswr_infoboxitem_child][/kswr_iconinfoboxlist][/vc_column_inner][vc_column_inner width=”1/4″][kswr_iconinfoboxlist iibl_list_default=”1″][kswr_infoboxitem_child iibl_title=”Redes Sociais” iibl_title_color=”#0b76a8″ iibl_subtitle_color=”#0098da” iibl_content_color=”#555555″ iibl_icon=”km-icon-chat2″ iibl_effect=”hiroshi” iibl_iconsize=”30″ iibl_bgsize=”60″ iibl_border_radius=”50″ iibl_ic_color=”{“type“:“color“,“color1“:“#ffffff“,“color2“:“#333“,“direction“:“to left“}” iibl_ic_color_hover=”{“type“:“color“,“color1“:“rgba(255, 255, 255, 1)“,“color2“:“#333“,“direction“:“to left“}” iibl_back=”{“type“:“gradient“,“color1“:“#0b76a8“,“color2“:“#0098da“,“direction“:“to top right“}” iibl_back_hover=”{“type“:“color“,“color1“:“#0098da“,“color2“:“transparent“,“direction“:“to left“}” iibl_font_default=”1″ iibl_image_enable=”0″ iibl_rotation=”false” iibl_style_default=”0″ iibl_icon_margins=”margin-top:0px;margin-bottom:0px;” iibl_title_margins=”margin-top:0px;margin-left:15px;margin-right:0px;margin-bottom:0px;” iibl_subtitle_margins=”margin-top:0px;margin-left:15px;margin-right:0px;margin-bottom:0px;” iibl_content_margins=”margin-top:20px;margin-left:-60px;margin-right:0px;margin-bottom:0px;”][/kswr_infoboxitem_child][kswr_infoboxitem_child iibl_title=”E-mail Marketing” iibl_title_color=”#0b76a8″ iibl_subtitle_color=”#0098da” iibl_content_color=”#555555″ iibl_icon=”km-icon-envelope2″ iibl_effect=”hiroshi” iibl_iconsize=”30″ iibl_bgsize=”60″ iibl_border_radius=”50″ iibl_ic_color=”{“type“:“color“,“color1“:“#ffffff“,“color2“:“#333“,“direction“:“to left“}” iibl_ic_color_hover=”{“type“:“color“,“color1“:“rgba(255, 255, 255, 1)“,“color2“:“#333“,“direction“:“to left“}” iibl_back=”{“type“:“gradient“,“color1“:“#0b76a8“,“color2“:“#0098da“,“direction“:“to top right“}” iibl_back_hover=”{“type“:“color“,“color1“:“#0098da“,“color2“:“transparent“,“direction“:“to left“}” iibl_font_default=”1″ iibl_image_enable=”0″ iibl_rotation=”false” iibl_style_default=”0″ iibl_icon_margins=”margin-top:0px;margin-bottom:0px;” iibl_title_margins=”margin-top:0px;margin-left:15px;margin-right:0px;margin-bottom:0px;” iibl_subtitle_margins=”margin-top:0px;margin-left:15px;margin-right:0px;margin-bottom:0px;” iibl_content_margins=”margin-top:20px;margin-left:-60px;margin-right:0px;margin-bottom:0px;”][/kswr_infoboxitem_child][kswr_infoboxitem_child iibl_title=”Infográficos” iibl_title_color=”#0b76a8″ iibl_subtitle_color=”#0098da” iibl_content_color=”#555555″ iibl_icon=”km-icon-bargraph” iibl_effect=”hiroshi” iibl_iconsize=”30″ iibl_bgsize=”60″ iibl_border_radius=”50″ iibl_ic_color=”{“type“:“color“,“color1“:“#ffffff“,“color2“:“#333“,“direction“:“to left“}” iibl_ic_color_hover=”{“type“:“color“,“color1“:“rgba(255, 255, 255, 1)“,“color2“:“#333“,“direction“:“to left“}” iibl_back=”{“type“:“gradient“,“color1“:“#0b76a8“,“color2“:“#0098da“,“direction“:“to top right“}” iibl_back_hover=”{“type“:“color“,“color1“:“#0098da“,“color2“:“transparent“,“direction“:“to left“}” iibl_font_default=”1″ iibl_image_enable=”0″ iibl_rotation=”false” iibl_style_default=”0″ iibl_icon_margins=”margin-top:0px;margin-bottom:0px;” iibl_title_margins=”margin-top:0px;margin-left:15px;margin-right:0px;margin-bottom:0px;” iibl_subtitle_margins=”margin-top:0px;margin-left:15px;margin-right:0px;margin-bottom:0px;” iibl_content_margins=”margin-top:20px;margin-left:-60px;margin-right:0px;margin-bottom:0px;”][/kswr_infoboxitem_child][/kswr_iconinfoboxlist][/vc_column_inner][vc_column_inner width=”1/2″][tofito_title_box title=””]Como você pode perceber, Marketing de Conteúdo não é só escrever um texto em um blog ou criar um post no Facebook e aguardar que os resultados apareçam de forma mágica em sua mesa.

Você precisa pensar o que escrever, quando publicar, em qual canal promover, qual formato usar, qual persona atingir e qual resultado pretende alcançar.

Tendo os objetivos mapeados e as metas definidas, aí sim você pode começar a esperar bons resultados ao trabalhar com Marketing de Conteúdo.[/tofito_title_box][/vc_column_inner][/vc_row_inner][vc_cta h2=”A importância do marketing de conteúdo tem se mostrado cada vez maior para as empresas. ” txt_align=”center” add_button=”bottom” btn_title=”Saiba como atrair novos clientes Investindo em Marketing de Conteúdo ” btn_shape=”round” btn_color=”violet” btn_align=”center” btn_i_icon_fontawesome=”fa fa-file-text-o” btn_add_icon=”true” btn_link=”url:https%3A%2F%2Fagenciabuli.com.br%2Fatraia-novos-clientes-investindo-em-marketing-de-conteudo%2F|title:Saiba%20como%20atrair%20novos%20clientes%20Investindo%20em%20Marketing%20de%20Conte%C3%BAdo||”]Isto porque a internet trouxe grandes mudanças no comportamento do consumidor, sendo a principal delas, a maneira como o público tem interagido com as marcas.[/vc_cta][/vc_column][/vc_row][vc_row][vc_column][vc_row_inner gradient_colors=”%5B%7B%7D%5D” css=”.vc_custom_1513799827441{margin-top: 20px !important;}”][vc_column_inner width=”2/3″][kswr_heading head_align=”center” head_subtitle_color=”#333333″ head_title=”Como a Buli pode ajudar sua empresa a alcançar resultados com marketing de conteúdo” head_title_fsize=”font-size:19px;” head_title_fstyle=”font-family:Inherit;font-weight:inherit;” head_subtitle_fsize=”font-size:14px;” head_subtitle_fstyle=”font-family:Inherit;font-weight:inherit;” head_title_margins=”margin-top:0px;margin-bottom:0px;” head_subtitle_margins=”margin-top:0px;margin-bottom:0px;”][/kswr_heading][tofito_title_box title=”beneficios”]A Buli conta com uma equipe especializada em cada etapa do marketing de conteúdo. Do planejamento à mensuração, cada detalhe é otimizado de acordo com os principais objetivos de sua empresa.

Entre nossas principais expertises, estão:

  • Consultoria e planejamento estratégico de conteúdo conforme os objetivos
  • Definição e acompanhamento de KPIs relevantes para cada etapa
  • Criação e distribuição de conteúdos relevantes para cada persona e estágio de compra
  • Identificação e nutrição de leads
  • Aplicação de técnicas com SEO estratégico
  • Automação de marketing com e-mail marketing e ferramentas digitais
  • Criação de fanpages para empresas e administração com foco em engajamento
  • Monitoramento e métricas para setup de campanhas

[/tofito_title_box][/vc_column_inner][vc_column_inner width=”1/3″][kswr_imagebanner imban_height=”300″ imban_overlay=”#0b76a8″ imban_overlay_opac=”0″ imban_titlecolor=”#ffffff” imban_contentcolor=”#cccccc” imban_btn_link=”url:http%3A%2F%2Fpages.yl3d.com%2Fqual-a-melhor-solucao-em-marketing%2F%3Futm_source%3Dsite%26utm_medium%3Dcta%26utm_campaign%3Dmarketing-conteudo||target:%20_blank|” imban_btn_style=”fillright” imban_btn_width=”250″ imban_btn_height=”50″ imban_btn_border_radius=”50″ imban_btn_bg=”{“type“:“gradient“,“color1“:“#0b76a8“,“color2“:“#0098da“,“direction“:“to top right“}” imban_btn_icon_size=”26″ imban_title=”Ebook: Qual a melhor solução de marketing para o meu negócio?” imban_content=”Descubra outras estratégias de marketing
que farão sua empresa crescer” imban_font_def=”1″ imban_title_marg=”margin-top:0px;margin-bottom:0px;” imban_content_marg=”margin-top:0px;margin-bottom:0px;” imban_button_marg=”margin-top:0px;margin-bottom:0px;” imban_container_padd=”padding-top:50px;padding-bottom:50px;padding-left:50px;padding-right:50px;” imban_btn_txt=”Baixar Ebook” imban_btn_default_style=”0″ imban_btn_full_width=”false” imban_btn_margins=”margin-top:0px;margin-bottom:0px;” imban_btn_paddings=”padding-left:0px;padding-right:0px;” imban_btn_ftsize=”font-size:15px;” imban_btn_ftstyle=”font-family:Inherit;font-weight:inherit;” imban_btn_icon_paddings=”padding-left:0px;padding-right:0px;”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row ppadding=”vc_row-padding-both” gradient_colors=”%5B%7B%7D%5D” kswr_row_top_decor_enabled=”false” kswr_row_bottom_decor_enabled=”false”][vc_column][vc_cta h2=”E então, está preparado para aproveitar os benefícios do marketing de conteúdo para sua empresa?” h4=”Ajudamos a sua empresa a encontrar as melhores soluções.” add_button=”right” btn_title=”Fale com um especialista” btn_color=”warning” btn_i_icon_fontawesome=”fa fa-user-o” add_icon=”right” i_icon_fontawesome=”fa fa-chevron-right” i_color=”custom” btn_add_icon=”true” btn_link=”url:https%3A%2F%2Fagenciabuli.com.br%2Ffale-com-um-consultor%2F|||” i_custom_color=”#ff9012″][/vc_cta][/vc_column][/vc_row][vc_row full_width=”stretch_row” gradient_colors=”%5B%7B%7D%5D” kswr_row_top_decor_enabled=”false” kswr_row_bottom_decor_enabled=”false” css=”.vc_custom_1513006444556{padding-bottom: 30px !important;background-color: #0098da !important;}”][vc_column width=”1/6″][vc_single_image image=”14441″ img_size=”full” alignment=”center” css_animation=”fadeInUp” css=”.vc_custom_1514060337228{padding-top: 70px !important;}”][/vc_column][vc_column width=”1/6″][kswr_animationblock anch_duration=”1″ anch_delay=”0.2″ anch_type=”fadeInUp” anch_reanimate=”false”][kswr_hoverinfobox hvbx_height=”200″ hvbx_icon=”km-icon-phone4″ hvbx_icon_size=”46″ hvbx_title_fstyle=”font-family:Default;font-weight:600;” hvbx_subtitle_fstyle=”font-family:Default;font-weight:inherit;” hvbx_content_fstyle=”font-family:Default;font-weight:inherit;” hvbx_container_clr_r=”{“type“:“color“,“color1“:“#0098da“,“color2“:“#f7f7f7“,“direction“:“to left“}” hvbx_icon_clr_r=”{“type“:“color“,“color1“:“#ffffff“,“color2“:“#333“,“direction“:“to left“}” hvbx_title_clr_r=”#ffffff” hvbx_subtitle_clr_r=”#888888″ hvbx_content_clr_r=”#f5f5f5″ hvbx_container_br_radius=”0″ hvbx_title=”Telefones” hvbx_content=”+55 11 4509-8300
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